BUILDING A QUALIFIED SCHOOL
Posted by admin on 15th January and posted in Education Info
Big mistake the managers of educational institutions is his shy to say that they are conducting a business or businesses. The words of a business that is often interpreted as “trade” (and this is wrong!) and then with a loud they said that “we do not do business.” Consequently, they have the legitimacy to be loss, not growing, sober, and even the lack insufficiency.
Some educational institutions are ‘more intelligent’ business practices, but they’re not pretending to do business because the education is considered ‘enemies of the dark’ world of business. The group is applying the concept of a business but a half-half. As a result, these institutions are very often exploited by those who take the ‘opportunity in the narrowness’. An educational institution as a dairy cow for his personal mission.
That will be straightened in this forum is understood about the business only as a “trade” as well as grocery stores is wrong. Business is to conduct activities to get the “benefits” (benefits) with the “cost” (sacrifice) specific. A healthy business is that benefits are greater than the cost. Thus the business activity is the activity of “giving”, the benefit-seeking activities, activities that must be done carefully (so that cost does not exceed its benefits). Islam even asked people to do activities that reap the benefits that we are not one of those people who are losers. So this paper will argue understood that educational institutions are institutions that should be pitied, should continue to be, and understandably if not developed. In other words, educational institutions must be managed in a “business” in the true sense.
Education institutions must be built with the proper method. These are “typical” as other business institutions also have the characteristic of his own. In this paper we will discuss strategies to build educational institutions that can compete to win, not easily collapse, and has the advantage to maintain its survival.
STRATEGY AND EDUCATION IN THE WORLD APPLICATION
Strategies are certain ways chosen by someone or an organization to achieve its objectives. While the goal is something to be achieved according to the mission and vision that has been set. In theory, strategies can be distinguished as corporate strategy, business unit strategy and functional strategy.
The application of each strategy in education can be seen in the following table.
A. Corporate strategy
On what kind of education we will try?
At any level of education?
Want to build from scratch or buy?
Merger or acquisition?
B. Business Unit Strategy
What advantages are offered?
What’s the difference with other schools?
How is the pricing strategy?
In the segment of society which will be targeted?
How is promotion?
C. Functional strategy
Strategy in the preparation of curriculum
Learning Strategy
Strategy use of facilities
The table above simply illustrates that a lot of things we must do to develop a strategy. Except for determining the area of each level also need to sync a single strategy with other strategies, not to place the conflict between strategy (conflict Among strategies). In other words, the strategy should be managed well. This is because not all strategies have strategic value.
Indeed some people tend to choose strategic plans that are not at risk. Unfortunately no note about the value that can be generated from the strategy adopted, the strategy is not strategic Examples are as follows:
1. Free flow strategy, namely to let everything just flows.
2. Waiting strategies ups, which is a strategy that motivated a notion that everything that had been so fortune will come as well, so in principle they prefer to wait and see what happens and then we responded. We’ll just wait and see.
3. Minimalist strategy, which meet the minimum requirements are important is in conformity with the provisions. This strategy is inclined safe and low cost, only benefit gained is still questionable.
Three strategies are used as examples above may be run and can produce results, but we will be far behind with a more savvy competitor in implementing its strategy. We must remember that we are not the only player, there are competitors who continue to actively develop and evaluate strategies.
SUPERIOR EDUCATION INSTITUTIONS
The advantages of an organization of the organization depends on whether or not to have competitive advantages. Here keep in mind that organizations that have comparative advantage does not automatically have a competitive advantage. For example, not necessarily the school that has a larger building will automatically win competing with schools that have a smaller building facilities. Why? Because of the larger building could mean high maintenance costs, low occupancy rate, and not proportional. While building a smaller facility could be better if more efficient and high levels of utilization. For this reason, each organization must pay attention to its core competence.
The definition of core competence are the things that obviously we can do that is our uniqueness that is not easily done by others or that we can do better than others. So this relates to what exactly we rely on, what exactly do we sell, and what is actually purchased by our customers. Determination of core competence will affect the strategy that we pursue.
Understanding the “what customers really buy” is an important task we are because if we are wrong in this understanding that we apply the strategy can be wrong or ineffective.
Education institution is a non-profit organization, but must be managed in a business, always to pay attention to cost benefits. The organization shall determine intelligently cast-competence him to have a competitive advantage. The people in the organization (organizational member) is the key and key resources for the success of an organization.
Strategies should be planned and well managed to be effective and efficient. The strategy which is not managed well can cause a conflict between strategies.
